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There are many ways to manage a website, including free software and packages which you buy, like FrontPage, GoLive and DreamWeaver. Some ISPs also offer template-based ways to generate web pages.

However, Caliban scores in many ways, pricewise, against these alternatives:

* There is no need to purchase software
* You have no ISP charges
* Software is never out of date; no need to upgrade (at a cost) to a new software version in the future.
* You can access, create and maintain you pages from any machine anywhere in the world
* You don't need to pay an SEO specialist to get your site found
* When you want to change your content you don't need to pay a web specialist
* When you change the design of your site, you can update it just by changing templates
* You get the benefit of continual research, development and innovation at no extra cost
* You find out what pages are being found, by what search terms, through which search engines and where those searches are coming from, at no extra cost.